Effects of consumer social interaction on trust in online group-buying contexts : an empirical study in China
Year of publication: |
2015
|
---|---|
Authors: | Zhang, Zhe ; Gu, Chenyan |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 16.2015, 1, p. 1-21
|
Subject: | Online Group-Buying | Trust | Consumers' Social Interaction | Informational Influence | Normative Influence | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | China | Online-Handel | Online retailing |
-
Exploring antecedents of online group-buying : social commerce perspective
Lin, Cathy S., (2015)
-
Kim, Myung-Ja, (2015)
-
Determinants of consumer participation in online group buying : an example of luggage
Lin, Hui-Tzu, (2016)
- More ...
-
Gu, Chenyan, (2021)
-
Influence of incentive frames on offline-to-online interaction of outdoor advertising
Wei, Zhiyong, (2021)
-
Sun, Yuan, (2023)
- More ...