Effects of content class with endorsement and information relevancy on purchase intention
Year of publication: |
2011
|
---|---|
Authors: | Wang, Alex ; Lin, Carolyn |
Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8269, ZDB-ID 2535152-7. - Vol. 34.2011, 4, p. 417-435
|
Subject: | Produktinformation | Product information | Konsumentenverhalten | Consumer behaviour | Sportartikel | Sports equipment | Experiment | USA | United States |
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