Effects of contract and trust on franchisor performance
Year of publication: |
2017
|
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Authors: | Calderon-Monge, Esther ; Pastor-Sanz, Ivan |
Published in: |
Contemporary economics. - Warsaw : University of Finance and Management, ISSN 2300-8814, ZDB-ID 2605668-9. - Vol. 11.2017, 4 (31.12.), special issue, p. 383-400
|
Subject: | single-unit franchising | multi-unit franchising | cross-franchising | trust | contract | Franchising | Vertrauen | Confidence | Vertrag | Contract | Prinzipal-Agent-Theorie | Agency theory | Vertragstheorie | Contract theory |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.5709/ce.1897-9254.251 [DOI] hdl:10419/195499 [Handle] |
Classification: | M13 - Entrepreneurship ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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