Effects of Corporate Support of a Charity on Public Perceptions of the Charity
Year of publication: |
2011
|
---|---|
Authors: | Mcdonald, Katie ; Scaife, Wendy ; Wymer, Walter |
Institutions: | Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA) |
Subject: | reputationevolution | ad | corporate support | branding | Charity attitude s |
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