Effects of cues of credence-label structure on consumers' willingness to purchase health foods
Year of publication: |
2023
|
---|---|
Authors: | Jia, Peipei ; Li, Dongjin ; Jin, Huizhen ; Zhang, Yudong |
Published in: |
Nankai business review international. - Bingley : Emerald, ISSN 2040-8757, ZDB-ID 2549226-3. - Vol. 14.2023, 4, p. 626-648
|
Subject: | Belief consistency | Confirmation bias theory | Controversial types of health foods | Cues of credence-label structure |
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