Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance
Year of publication: |
2011
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Authors: | Fang, Eric ; Palmatier, Robert W ; Grewal, Rajdeep |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 48.2011, 3, p. 587-603
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