Effects of customer experience in engaging in hotels' CSR activities on brand relationship quality and behavioural intention
Year of publication: |
2020
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Authors: | Lo, Ada |
Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 37.2020, 2, p. 185-199
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Subject: | brand relationship quality | Corporate social responsibility | customer experience | hotel | loyalty | Corporate Social Responsibility | Beziehungsmarketing | Relationship marketing | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Dienstleistungsqualität | Service quality | Strukturgleichungsmodell | Structural equation model |
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