Effects of discount framing in comparative price advertising
Year of publication: |
2012
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Authors: | McKechnie, Sally ; Devlin, James ; Ennew, Christine ; Smith, Andrew |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 46.2012, 11 (9.11.), p. 1501-1523
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