Effects of donation collection methods on donation amount : nudging donation for the cause and overhead
Kwanho Suk, Triza Mudita
| Year of publication: |
2023
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|---|---|
| Authors: | Suk, Kwanho ; Mudita, Triza |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 4, p. 690-706
|
| Subject: | donation | nudging | choice architecture | overhead aversion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21781 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014290846