Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Year of publication: |
2023
|
---|---|
Authors: | Santi, Pedro Victor de ; Carneiro-da-Cunha, Julio Araujo ; Guerreiro, Robson Coelho |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 19.2023, 1/2, p. 100-121
|
Subject: | brand trust | e-marketplace | electronic marketplace | online marketplace | repurchasing | WOM | word-of-mouth | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Vertrauen | Confidence | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Markenführung | Brand management | Online-Marketing | Internet marketing |
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