Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective
Year of publication: |
2024
|
---|---|
Authors: | Ewing, Douglas ; Zolfagharian, Mohammadali ; Heingraj, Sasawan |
Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 41.2024, 3/4, p. 745-766
|
Subject: | Brand globalness | Brand local iconness | Ethnic identity | Global identity | Identity theory | Purchase intention | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology | Ethnische Gruppe | Ethnic group | Markenimage | Brand image | Globalisierung | Globalization | Internationales Marketing | International marketing | Nationalkultur | National culture | Herkunftsbezeichnung | Designation of origin | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation |
-
He, Jiaxun, (2017)
-
Yeboah-Banin, Abena A., (2021)
-
Raman, Prashant, (2021)
- More ...
-
Immediacy pandemic: consumer problem-solving styles and adaptation strategies
Zolfagharian, Mohammadali, (2019)
-
Zolfagharian, Mohammadali, (2019)
-
Zolfagharian, Mohammadali, (2019)
- More ...