Effects of event-sponsorship : an empirical study of the impact of marketing events
von Gunnar Mau, Kerstin Weihe, and Günter Silberer
| Year of publication: |
2005
|
|---|---|
| Authors: | Mau, Gunnar ; Weihe, Kerstin ; Silberer, Günter |
| Publisher: |
Göttingen : Institut für Marketing und Handel, Georg-August-Universität Göttingen |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 21 Bl. : Ill., graph. Darst. |
|---|---|
| Series: | Beiträge zur Marketingwissenschaft. - Göttingen. - Vol. 52 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004863079