Effects of expiration date-based pricing on brand image perceptions
Aristeidis Theotokis; Katerina Pramatari; Michael Tsiros
| Year of publication: |
2012
|
|---|---|
| Authors: | Theotokis, Aristeidis ; Pramatari, Katerina ; Tsiros, Michael |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 88.2012, 1, p. 72-87
|
| Subject: | Markenimage | Brand image | Lebensmittelhandel | Food trade | Preismanagement | Pricing strategy | Implizite Kontrakte | Implicit contracts |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009513162