Effects of fit, consumer involvement and the number of celebrities on consumer behavior in an emerging market
Haizhong Wang; Paul Chao; Jing Yi Wang
| Year of publication: |
2015
|
|---|---|
| Authors: | Wang, Haizhong ; Chao, Paul ; Wang, Jing Yi |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 27.2015, 5, p. 388-402
|
| Subject: | Multiple celebrities | consensus | fit | elaboration likelihood |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011410272