Effects of framing on evaluation of comparable and non-comparable alternatives by expert and novice consumers
James R. Bettman ; Mita Sujan
| Year of publication: |
1987
|
|---|---|
| Authors: | Bettman, James R. ; Sujan, Mita |
| Publisher: |
[Univ. Park, Pa.] : [College of Business Administration, Pa. State Univ.] |
| Extent: | 43 S. ; 4-o |
|---|---|
| Series: | Working series in marketing research. - University Park, Pa.. - Vol. Nr 161 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004773941