Effects of green brand on green purchase intention
Yi-Chun Huang, Minli Yang and Yu-Chun Wang
| Year of publication: |
2014
|
|---|---|
| Authors: | Huang, Yi-chun ; Yang, Minli ; Wang, Yu-chun |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 32.2014, 3, p. 250-268
|
| Subject: | Sustainability | Taiwan | Green brand knowledge | Green brand positioning | Green purchase intention | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Markenführung | Brand management | Markenimage | Brand image | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Nachhaltige Entwicklung | Sustainable development |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010380729