Effects of hosting a sport event on destination brand : a test of co-branding and match-up models
Year of publication: |
2010
|
---|---|
Authors: | Xing, Xiaoyan ; Chalip, Laurence Hilmond |
Published in: |
Brand management ; Vol. 4. - Los Angeles [u.a.] : SAGE, ISBN 1-84860-208-1. - 2010, p. 371-398
|
Subject: | Markenführung | Brand management | Sportveranstaltung | Sport event | Sport | Sports | Großveranstaltung | Big event | Profisport | Professional sports |
-
An evaluation of the economic impact of National Football League mega-events
Matheson, Victor A., (2011)
-
Nadeau, John, (2016)
-
The relationship between sport and television : the case of TF1 and the 2002 Football World Cup
Desbordes, Michel, (2006)
- More ...
-
Marching in the glory : experiences and meanings when working for a sport mega-event
Xing, Xiaoyan, (2009)
-
Xing, Xiaoyan, (2012)
-
Xing, Xiaoyan, (2014)
- More ...