Effects of Information on Consumers' Willingness to Pay for GM-Corn-Fed Beef
There has been growing public opposition against genetically modified (GM) foods. Using a dichotomous choice contingent valuation methodology, we analyze the factors that affect the willingness to pay for GM-corn-fed beef by consumers in Spokane, Washington. The mean discount required to choose the GM-fed beef is small at 8% compared to other studies in Europe and Japan. Further, half the sample was provided information about biotechnology, and the effect of this information is analyzed.
Year of publication: |
2004
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Authors: | Quan, Li ; J, McCluskey Jill ; Wahl Thomas I. |
Published in: |
Journal of Agricultural & Food Industrial Organization. - De Gruyter, ISSN 1542-0485. - Vol. 2.2004, 2, p. 1-18
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Publisher: |
De Gruyter |
Saved in:
Online Resource
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