Effects of intra-brand competition between private labels and manufacturer brands: Empirical results from the Italian market
Year of publication: |
2011
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Authors: | Fornari, Edoardo ; Grandi, Sebastiano ; Fornari, Daniele |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 0959-3969, ZDB-ID 10985888. - Vol. 21.2011, 5 (1.12.), p. 541-555
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Saved in:
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