Effects of liberalization on incumbent firms' marketing-mix responses and performance : evidence from a quasi-experiment
Year of publication: |
2019
|
---|---|
Authors: | Ramani, Nandini ; Srinivasan, Raji |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 83.2019, 5, p. 97-114
|
Subject: | emerging markets | incumbent performance | liberalization | marketing-mix responses | quasi-experiment | Schwellenländer | Emerging economies | Unternehmenserfolg | Firm performance | Deregulierung | Deregulation |
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