Effects of marketing indicators application on brand evaluation
Alternative title: | Efekti primene marketinških indikatora za ocenu brenda |
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Year of publication: |
2022
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Authors: | Janjić, Ljubica ; Arsić, Ljiljana ; Anđelković, Žaklina |
Published in: |
Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike. - Blace : Vysoka poslovna škola strukovnich studija Blace, ISSN 2406-2324, ZDB-ID 2872084-2. - Vol. 13.2022, 2, p. 91-98
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Subject: | brand | marketing metrics | company performance | Markenführung | Brand management | Performance-Messung | Performance measurement | Marketing | Markenimage | Brand image | Markenartikel | Brand | Unternehmenserfolg | Firm performance | Betriebliche Kennzahl | Financial ratio | Marketingmanagement | Marketing management |
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