Effects of mental simulation, new product attribute benefits and typicality on consumer attitudes
Year of publication: |
2023
|
---|---|
Authors: | Chou, Yu-Jen ; Hsu, Ya-Hui ; Chang, Yu-Han |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 11, p. 2858-2877
|
Subject: | Consumer attitude | Mental simulation | Product attribute benefit | Product attribute typicality | Simulation | Konsumentenverhalten | Consumer behaviour |
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