Effects of message variation and communication tools choices on consumer response
Year of publication: |
February 2019
|
---|---|
Authors: | Hongcharu, Boonchai |
Published in: |
Global business review. - New Delhi [u.a.] : SAGE Publ., ISSN 0973-0664, ZDB-ID 2211884-6. - Vol. 20.2019, 1, p. 42-56
|
Subject: | Advertising | sales promotion | message variation | communication tools | consumer response | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Verkaufsförderung | Sales promotion | Kommunikation | Communication |
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