Effects of money-back and low-price guarantees on consumer behavior : state of the art and future research perspectives
Thomas Suwelack; Manfred Krafft
| Year of publication: |
2012
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|---|---|
| Authors: | Suwelack, Thomas ; Krafft, Manfred |
| Published in: |
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner. - Wiesbaden : Springer Gabler, ISBN 978-3-8349-4657-7. - 2012, p. 531-561
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| Subject: | Beziehungsmarketing | Relationship marketing | Garantie | Warranty | Kundenzufriedenheit | Customer satisfaction | Niedrigpreisstrategie | Low-cost strategy | Einzelhandel | Retail trade | Bibliometrie | Bibliometrics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009621550