Effects of mood states on consumer information processing
Year of publication: |
1987
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Authors: | Gardner, Meryl P. |
Published in: |
Research in consumer behavior. - Bingley : Emerald, ISSN 0885-2111, ZDB-ID 633945-1. - Vol. 2.1987, p. 113-135
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Subject: | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Theorie | Theory |
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