Effects of multiple psychological distances on construal and consumer evaluation : a field study of online reviews
Year of publication: |
October 2016
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Authors: | Huang, Ni ; Burtch, Gordon ; Hong, Yili ; Polman, Evan |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 26.2016, 4, p. 474-482
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Subject: | Psychological distance | Construal level theory | Consumer evaluation | Online reviews | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Online-Handel | Online retailing | Bewertung | Evaluation |
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