Effects of negative social information on the willingness to support charities : the moderating role of regulatory focus
Year of publication: |
2021
|
---|---|
Authors: | Le, Nhat Quang ; Supphellen, Magne ; Bagozzi, Richard P. |
Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 32.2021, 1, p. 111-122
|
Subject: | Willingness to donate | Donation behaviors | Social information | Response efficacy | Charities | Fundraising | Wohltätigkeit | Charity | Experiment | Gemeinnützige Organisation | Charitable organization | Altruismus | Altruism | Nonprofit-Organisation | Nonprofit organization | Zahlungsbereitschaftsanalyse | Willingness to pay | Corporate Social Responsibility | Corporate social responsibility |
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