Effects of online review positiveness and review score inconsistency on sales : a comparison by product involvement
Year of publication: |
November 2018
|
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Authors: | Eslami, Seyed Pouyan ; Ghasemaghaei, Maryam |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 45.2018, p. 74-80
|
Subject: | Online review positiveness | Product sales | Review sentiment | Review score inconsistency | Sentiment analysis | Product involvement | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Produktivität | Productivity | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Online-Handel | Online retailing |
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