Effects of organisational culture on brand portfolio performance
Sylvie Laforet
| Year of publication: |
February 2017
|
|---|---|
| Authors: | Laforet, Sylvie |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 23.2017, 1, p. 92-110
|
| Subject: | brand portfolio management | organisational culture | leadership | brand portfolio performance | Markenführung | Brand management | Portfolio-Management | Portfolio selection | Unternehmenskultur | Corporate culture | Luxusgüter | Luxury goods | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2014.956230 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011690161