Effects of Organizational and Decision-Maker Factors on New Product Risk Taking
Year of publication: |
1999
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Authors: | Mullins, John W. ; Forlani, David ; Walker Jr, Orville C. |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 16.1999, 3, p. 282-294
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