Effects of "owned by" versus "made in" for willingness to buy Australian brands
Year of publication: |
2015
|
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Authors: | Cheah, Isaac ; Phau, Ian |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 3, p. 444-468
|
Subject: | Country of origin | Ownership | Australian brands | Consumer ethnocentrism | Australien | Australia | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Ursprungsregeln | Rules of origin |
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