Effects of package visuals and haptics on brand evaluations
Year of publication: |
2013
|
---|---|
Authors: | Littel, Sandra ; Orth, Ulrich R. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 1/2, p. 198-217
|
Subject: | Mineralwasser | Mineral water | Markenimage | Brand image | Verpackungsgestaltung | Package design | Markenführung | Brand management | Deutschland | Germany |
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