Effects of physical appearance of ad endorsers featured in gay-targeted ads, explained by endorser match-up and identification
Year of publication: |
2023
|
---|---|
Authors: | Flores-Zamora, Javier |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 42.2023, 2, p. 408-429
|
Subject: | advertising spokespeople | attractiveness | endorser identification | gay | LGBTQ | match-up hypothesis | source attractive models | Werbewirkung | Advertising effects | Celebrity-Werbung | Celebrity endorsement | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
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