Effects of physician-directed pharmaceutical promotion on prescription behaviors : longitudinal evidence
Year of publication: |
April 2017
|
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Authors: | Datta, Anusua ; Dave, Dhaval |
Published in: |
Health economics. - Chichester : Wiley-Blackwell, ISSN 1057-9230, ZDB-ID 1135838-5. - Vol. 26.2017, 4, p. 450-468
|
Subject: | prescription drugs | detailing | sales | promotion | healthcare costs | Arzneimittel | Pharmaceuticals | Verkaufsförderung | Sales promotion | Gesundheitskosten | Health care costs | Ärzte | Physicians | Medizinische Behandlung | Medical treatment | Wirkungsanalyse | Impact assessment | Pharmaindustrie | Pharmaceutical industry |
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