Effects of pictorial product-warnings on low-literate consumers
Year of publication: |
2012
|
---|---|
Authors: | Jae, Haeran ; Viswanathan, Madhubalan |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 65.2012, 12, p. 1674-1682
|
Publisher: |
Elsevier |
Subject: | Literacy | Pictorial warning | Low-literate consumers | Subsistence markets |
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