Effects of price advertisements on perceived quality and purchase intentions
| Year of publication: |
1991
|
|---|---|
| Authors: | Gotlieb, Jerry B. ; Sarel, Dan |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 22.1991, 3, p. 195-210
|
| Publisher: |
Elsevier |