Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames
Year of publication: |
2012
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Authors: | van Reijmersdal, Eva A. ; Rozendaal, Esther ; Buijzen, Moniek |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - New York, NY : Wiley, ISSN 1094-9968, ZDB-ID 14249509. - Vol. 26.2012, 1, p. 33-43
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