Effects of sales force automation use on sales force activities and customer relationship management processes
Year of publication: |
2008
|
---|---|
Authors: | Moutot, Jean-Michel ; Bascoul, Ganae͏̈l |
Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 28.2008, 2, p. 167-184
|
Subject: | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing |
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