Effects of sales on brand loyalty
Rui Huang; Jeffrey M. Perloff; Sofia B. Villas-Boas
| Year of publication: |
2006
|
|---|---|
| Other Persons: | Huang, Rui (contributor) ; Perloff, Jeffrey M. (contributor) ; Villas-Boas, Sofia (contributor) |
| Published in: |
Journal of agricultural & food industrial organization. - Berlin : De Gruyter, ISSN 1542-0485, ZDB-ID 2113270-7. - Vol. 4.2006, 1, p. 1-24
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Verkaufspersonal | Salespeople | Markenführung | Brand management | Verkaufsförderung | Sales promotion | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003558370