Effects of slim and heavy advertising models on appearence, self-esteem and product evaluations
Year of publication: |
2012
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Authors: | Hüttl-Maack, Verena ; Gierl, Heribert |
Published in: |
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]. - Wiesbaden : Springer Gabler, ISBN 3-8349-4290-1. - 2012, p. 29-42
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Subject: | Werbeplanung | Advertising planning | Frauen | Women | Körpergewicht | Body weight | Werbewirkung | Advertising effects |
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