Effects of social influence on consumers' voluntary adoption of innovations prompted by others
Year of publication: |
2011
|
---|---|
Authors: | Kim, Sang-Hoon ; Park, Hyun Jung |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 64.2011, 11, p. 1190-1194
|
Publisher: |
Elsevier |
Subject: | Innovation adoption | Social influence | Duration analysis | Prompted adoption |
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