Effects of social media on firm performance and customer relations : evidence from Ghana
Year of publication: |
2020
|
---|---|
Authors: | Asare, Evans Kwabena ; Li, Kaodui ; Osei-Assibey, Bonsu Mandella ; Obeng, Belinda Faamaa ; Baah, Alexander |
Published in: |
Business and Economic Research : BER. - Las Vegas, Nev. : Macrothink Institute, ISSN 2162-4860, ZDB-ID 2640826-0. - Vol. 10.2020, 1, p. 101-111
|
Subject: | Social Media | Customers Relation | Firm Performance | Ghana | Unternehmenserfolg | Firm performance | Social Web | Social web | Beziehungsmarketing | Relationship marketing |
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