Effects of sociodemographic variables on electronic word of mouth : evidence from emerging economies
Year of publication: |
2022
|
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Authors: | Mladenovi´c, Dušan ; Rrustemi, Visar ; Martin, Sebastian ; Kalia, Prateek ; Chawdhary, Rahul |
Publisher: |
Brno : Masaryk University |
Subject: | eWOM | social relationship variables | conformity | age | gender | emerging economies | Schwellenländer | Emerging economies | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender |
Extent: | 1 Online-Ressource (circa 40 Seiten) Illustrationen |
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Series: | MUNI ECON : working paper. - [Brno] : [Masaryk University, Faculty of Economis and Administration], ISSN 2571-130X, ZDB-ID 3017804-6. - Vol. n. 2022, 02 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
Language: | English |
Other identifiers: | hdl:10419/267964 [Handle] |
Classification: | M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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