Effects of switching costs on customer loyalty in the liner shipping industry
Year of publication: |
September 2015
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Authors: | Chao, Shih-Liang ; Chen, Bo-Chuan |
Published in: |
Maritime economics & logistics : a quarterly scientific journal committed to the advancement of maritime economics as a distinct and well defined branch of both applied economics and international business. - Basingstoke : Palgrave Macmillan, ISSN 1479-2931, ZDB-ID 2108520-1. - Vol. 17.2015, 3, p. 341-358
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Subject: | liner shipping | switching costs | mediation effects | structural equation modelling | Modellierung | Scientific modelling | Linienschifffahrt | Liner shipping | Mediation | Wechselverhalten | Switching behaviour | Kundenbindung | Customer retention | Theorie | Theory |
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