Effects of teaser rates on new credit card customers' spending and borrowing : an empirical analysis
Keyvan Kasaian, B.P.S. Murthi and Erin Steffes
| Year of publication: |
2022
|
|---|---|
| Authors: | Kasaian, Keyvan ; Murthi, B. P. S. ; Steffes, Erin |
| Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 40.2022, 7, p. 1555-1574
|
| Subject: | CBPS | Credit card profitability | Credit cards | Indebtedness | Promotional offers | Teaser rates | Zins | Interest rate | Kreditkarte | Credit card | Konsumentenverhalten | Consumer behaviour | Private Verschuldung | Private debt | Kreditkartengesellschaft | Credit card industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-11-2021-0522 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013532384