Effects of television commercial repetition, receiver knowledge, and comm ercial lenght : a test of the two-factor model
Arno J. Rethans ; John L. Swasy, Lawrence J.Marks
| Year of publication: |
1986
|
|---|---|
| Authors: | Rethans, Arno J. |
| Other Persons: | Swasy, John L. (contributor) ; Marks, Lawrence J. (contributor) |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 23.1986, 1, p. 50-61
|
| Subject: | Hörfunkwerbung | Radio advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001008596