Effects of the anthropomorphic image of intelligent customer service avatars on consumers' willingness to interact after service failures
Qi Yao and Ling Kuai and Lan Jiang
| Year of publication: |
2023
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|---|---|
| Authors: | Yao, Qi ; Kuai, Ling ; Jiang, Lan |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 17.2023, 5, p. 734-753
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| Subject: | Anthropomorphic image | Anthropomorphic type | Competence | Disappointment | Intelligent customer service avatar | Service failure | Warmth | Willingness to interact | Kundenservice | Customer service | Dienstleistungsqualität | Service quality | Äthiopien | Ethiopia | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Beschwerdemanagement | Complaint management | Zahlungsbereitschaftsanalyse | Willingness to pay | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-06-2022-0164 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014428169