Effects of the Presence of Organic Listing in Search Advertising
Year of publication: |
2015
|
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Authors: | Xu, Lizhen ; Chen, Jianqing ; Whinston, Andrew B. |
Publisher: |
[S.l.] : SSRN |
Subject: | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Spieltheorie | Game theory | Preiswettbewerb | Price competition |
Extent: | 1 Online-Ressource (48 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Information Systems Research, Vol. 23, No. 4, pp. 1284-1302, 2012 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 23, 2009 erstellt |
Other identifiers: | 10.2139/ssrn.1409450 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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