The effects of online reviews, perceived value, and gender on continuance intention to use international online outshopping website : an elaboration likelihood model perspective
Yumei Luo and Qiongwei Ye
| Year of publication: |
2019
|
|---|---|
| Authors: | Luo, Yumei ; Ye, Qiongwei |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 31.2019, 3, p. 250-269
|
| Subject: | continuance intention | gender | IOO | online review | perceived value | Geschlecht | Gender | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Website | Virales Marketing | Viral marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2018.1503987 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200731