The effects of possession- and social inclusion-defined materialism on consumer behavior toward economical versus luxury product categories, goods versus services product types, and individual versus group marketplace scenarios
Year of publication: |
2020
|
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Authors: | Lim, Weng Marc ; Phang, Cynthia Su Chen ; Ling, Lim Ai |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 56.2020, p. 1-10
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Subject: | Materialism | Possession | Social inclusion | Product category | Product type | Marketplace scenario | Konsumentenverhalten | Consumer behaviour | Konsumgüter | Consumer goods |
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